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RICE PAPER - BRANDING
RICE PAPER - WINDOW ILLUSTRATION & BRANDING
Rice paper was once a street food joint and recently moved into a casual restaurant/cafe set up with outdoor and indoor sitting. The cafe was looking to get a logo, a window illustration, and a few brand assets along with packaging.
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The cafe is known for its meat, use of fresh veggies, and coffee. The colors used represents these aspects of the cafe’s business. Given the cafe’s reputation for good street-food, now being served in cafes - the window illustration represents a Vietnamese street food cart and a table, stating “Rice paper - Vietnamese street food in a restaurant.”
LOGO DESIGN
/ Visually representing a rice paper
/ A thin, noodle like typeface to represent the Vietnamese eatery.
BRAND ASSETS
Three colors that represent coffee, vegetables, and meat - three things the the eatery is known for.
/ COFFEE CUP FOR TAKEAWAY
/ PACKAGING - ROLLS AND BANH MI
/ RESTAURANT BRANDING
*This project was part of a "Briefbox" brief
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