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Woozoe's Customer Journey and Touch Point Analysis
This was part of the Woozoe user-acquisition strategy process, which started with user journey, mapping user needs, and analyzing the same to arrive at various touch points.
Through these visual representations, I was able to also understand the roles of different departments of the company involved throughout a customer's journey and also draw out the need to create user-specific content as well as marketing
strategies.
Client /
Woozoe
Role /
Strategy & visual representation
Year /
2015
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